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Digital Trends to Watch in 2010

By Lisa Kagel, on December 27th, 2009

From a digital marketing perspective, the landscape continues to evolve. These are some of my picks for issues that I’ll be watching this year. What will you follow in 2010?

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Tags: , , , , , , | Category: Content, Pharma, advertising, marketing, mobile, social media
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Physicians and Social Media

By Lisa Kagel, on September 4th, 2009

Social media is getting a lot of press these days. In the healthcare marketing world, it has become fairly standard knowledge that patients and caregivers use a variety of social media resources for support, education and treatment decisions. A 2008 study released by the California Healthcare Foundation reported that 1 in 3 Americans used some form of social media online for health.

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Tags: , , , | Category: Healthcare Professionals, Pharma, social media
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FDA cracks down on Pharma search ads

By Lisa Kagel, on July 2nd, 2009

The Food and Drug Administration recently sent letters to 14 pharmaceutical companies regarding their online advertisements—specifically relating to paid search campaigns. The regulatory agency found the ads misleading because they did not contain information about the potential risks of the advertised products.

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Tags: , | Category: Pharma, marketing, search
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