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	<title>Spheres of Influence &#187; marketing</title>
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		<title>Google + Like Facebook for&#160;Grownups?</title>
		<link>http://blog.influence-interactive.com/2011/07/08/google-like-facebook-for-grownups/</link>
		<comments>http://blog.influence-interactive.com/2011/07/08/google-like-facebook-for-grownups/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 18:01:00 +0000</pubDate>
		<dc:creator>Pamela</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[So I've received one of the coveted early invites to join Google+, the search behemoth's full force foray into social media. Does it live up to the hype? Some have described it as Facebook for Grownups. Others say it's fun but "empty" due to the current dearth of users, due in equal measures to the current invite-only membership as well as the fact that Facebook currently holds so many users who may not want to add yet another social media site to their daily roster. After my brief examination of the site and its features - because, to the emptiness point, I currently have only 4 friends - I think both assessments carry some weight. As someone who is a bit of a Facebook junkie, I can actually see myself migrating to Google+ over time - provided that more of the people I want to connect with do, as well. ]]></description>
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		<title>Mobile Apps Are Great Marketing &amp; Revenue&#160;Opportunity</title>
		<link>http://blog.influence-interactive.com/2010/03/05/mobile-apps-are-great-marketing-revenue-opportunity/</link>
		<comments>http://blog.influence-interactive.com/2010/03/05/mobile-apps-are-great-marketing-revenue-opportunity/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 20:34:37 +0000</pubDate>
		<dc:creator>Lisa Kagel</dc:creator>
				<category><![CDATA[Healthcare Professionals]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[pharmaceutical]]></category>
		<category><![CDATA[smartphones]]></category>

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		<description><![CDATA[I saw the following data from research2guidance about the growth of smartphone applications posted on TechCrunch. I thought it was worth posting.]]></description>
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		<title>Making Marketing Lemonade Out of Economic&#160;Lemons</title>
		<link>http://blog.influence-interactive.com/2009/08/18/making-marketing-lemonade-out-of-economic-lemons/</link>
		<comments>http://blog.influence-interactive.com/2009/08/18/making-marketing-lemonade-out-of-economic-lemons/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 14:09:36 +0000</pubDate>
		<dc:creator>Adriane Vail</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://blog.influence-interactive.com/?p=134</guid>
		<description><![CDATA[“The economy” seems to be all we hear about anymore—and the constant repetition of bad news doesn’t just make people panic, it makes companies panic too. They begin looking for ways to cut back, and typically one of the first cuts they tend to make is to the marketing budget.  And so begins a vicious cycle: the marketing budget gets cut so sales drop, as sales drop the marketing budget gets cut even further, and I think you can see where this can lead.]]></description>
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