Virgin America announced that starting tomorrow and running through September 30 they will offer passengers on select routes the opportunity to check out a Chromebook laptop for use in-flight. The Chromebook is Google’s web-optimized machine, running Google’s Chrome OS. The offer is available to passengers traveling from the airline’s hub in San Francisco to Boston, Chicago O’Hare and Dallas.
Read More »
This week, Ad Age published an article Why Large Online Ad Formats Aren’t Industry’s Silver Bullet, which discussed the results of a recent Dynamic Logic Study. One of the key findings from the study concluded that effective ads begin with strong creative. In fact, the study demonstrated that an ad with good placement and shape can be completely undermined by poor execution.
Read More »
Business to business marketers are realizing that they need to include digital as part of their marketing mix but they feel overwhelmed by the prospect of how to start. They are right – marketing has changed.
Read More »
| © 2011 Spheres of Influence |