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	<title>Spheres of Influence &#187; content development</title>
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		<title>Alaska Airlines Replaces Manuals with&#160;iPads</title>
		<link>http://blog.influence-interactive.com/2011/05/31/alaska-airlines-replaces-manuals-with-ipads/</link>
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		<pubDate>Tue, 31 May 2011 18:53:44 +0000</pubDate>
		<dc:creator>Pamela</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[content development]]></category>
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		<description><![CDATA[Alaska Airlines announced last week that all of the carrier's pilots will be receiving iPads loaded with flight manuals by mid-June. Alaska Airlines is the first major domestic airline to use the iPad this way, replacing up to 25 pounds of paper flight manuals that pilots must have on hand at all times during active duty. The iPad weighs just 1.5 pounds.

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		<title>Digital Trends to Watch in&#160;2010</title>
		<link>http://blog.influence-interactive.com/2009/12/27/digital-trends-to-watch-in-2010/</link>
		<comments>http://blog.influence-interactive.com/2009/12/27/digital-trends-to-watch-in-2010/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 16:50:50 +0000</pubDate>
		<dc:creator>Lisa Kagel</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Pharma]]></category>
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		<category><![CDATA[cloud]]></category>
		<category><![CDATA[content development]]></category>
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		<description><![CDATA[From a digital marketing perspective, the landscape continues to evolve.  These are some of my picks for issues that I’ll be watching this year.  What will you follow in 2010?]]></description>
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		<title>Writing for the&#160;Web</title>
		<link>http://blog.influence-interactive.com/2009/09/30/writing-for-the-web/</link>
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		<pubDate>Wed, 30 Sep 2009 16:47:01 +0000</pubDate>
		<dc:creator>Adriane Vail</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[website development]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[online copywriting]]></category>
		<category><![CDATA[website]]></category>

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		<description><![CDATA[It would be easy to dive right in and begin talking about how to write for the web—things like keep copy concise and scannable, use bulletpoints, and other pieces of “conventional” wisdom that many of us have heard before.  But first, shouldn’t we understand how users read on the web?  According to Jakob Nielsen: “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”]]></description>
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