Alaska Airlines announced last week that all of the carrier’s pilots will be receiving iPads loaded with flight manuals by mid-June. Alaska Airlines is the first major domestic airline to use the iPad this way, replacing up to 25 pounds of paper flight manuals that pilots must have on hand at all times during active duty. The iPad weighs just 1.5 pounds.
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It would be easy to dive right in and begin talking about how to write for the web—things like keep copy concise and scannable, use bulletpoints, and other pieces of “conventional” wisdom that many of us have heard before. But first, shouldn’t we understand how users read on the web? According to Jakob Nielsen: “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
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