Friday Roundup: News and articles from around the web.
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An estimated 12% of the U.S. Internet population, ages 8 – 64, owns or uses a tablet (an estimated 29 million consumers) and that number is expeted to almost double to 23% or 54 million consumers by early 2012 according to “A Portrait of Today’s Tablet User” a report by Magid Media Futures Sponsored by the Online Publishers Assocation. The report surveyed 2,482 people between the ages of 8 and 64 between April 15 and April 20, 2011 to determine who tablet users are, how they use tablets, and how they feel about content and advertising on the devices.
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It’s certainly not surprising that the definition of the American family has been changing over the last quarter century or more. But it’s somewhat shocking the degree to which the once prototypical American household – married with 2 children – has declined. According to AdAge’s Stat of the Day, it now represents just 1 in 5, the lowest it’s ever been.
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“The economy” seems to be all we hear about anymore—and the constant repetition of bad news doesn’t just make people panic, it makes companies panic too. They begin looking for ways to cut back, and typically one of the first cuts they tend to make is to the marketing budget. And so begins a vicious cycle: the marketing budget gets cut so sales drop, as sales drop the marketing budget gets cut even further, and I think you can see where this can lead.
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