http://blog.influence-interactive.com Fri, 05 Aug 2011 14:53:14 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://blog.influence-interactive.com/2010/08/31/what-were-reading-this-week/ http://blog.influence-interactive.com/2010/08/31/what-were-reading-this-week/#comments Tue, 31 Aug 2010 13:30:08 +0000 Lisa Kagel http://blog.influence-interactive.com/?p=294 http://blog.influence-interactive.com/2010/08/31/what-were-reading-this-week/feed/ 2 http://blog.influence-interactive.com/2009/08/07/b2b-marketing-user-research-make-sure-they-will-use-it/ http://blog.influence-interactive.com/2009/08/07/b2b-marketing-user-research-make-sure-they-will-use-it/#comments Fri, 07 Aug 2009 20:07:07 +0000 Lisa Kagel http://blog.influence-interactive.com/?p=77 In a previous post, Digital 101 for B2B Marketers, I talked about how to get started in digital B2B marketing. The basics of marketing is understanding your customer and how you can deliver your key message in a way that will get their attention. This is even more true of digital communications, because the customer can decide to abandon the activity before they receive any message, if it isn’t tailored to their goals and behavior. So this leads us to our next best practice which is conducting user research.]]> http://blog.influence-interactive.com/2009/08/07/b2b-marketing-user-research-make-sure-they-will-use-it/feed/ 4