There seems to be a recent explosion in startups related to bringing mobile -based health solutions to a public that is both increasingly more comfortable exchanging personal data on devices, as well as more health conscious. One at the forefront, Azumio, announced yesterday that it has raised $2.5 million from a variety of investors and will use the money to expand its product line which currently includes Instant Heart Rate, Stress Check, and Stress Doctor.
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Virgin America announced that starting tomorrow and running through September 30 they will offer passengers on select routes the opportunity to check out a Chromebook laptop for use in-flight. The Chromebook is Google’s web-optimized machine, running Google’s Chrome OS. The offer is available to passengers traveling from the airline’s hub in San Francisco to Boston, Chicago O’Hare and Dallas.
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An estimated 12% of the U.S. Internet population, ages 8 – 64, owns or uses a tablet (an estimated 29 million consumers) and that number is expeted to almost double to 23% or 54 million consumers by early 2012 according to “A Portrait of Today’s Tablet User” a report by Magid Media Futures Sponsored by the Online Publishers Assocation. The report surveyed 2,482 people between the ages of 8 and 64 between April 15 and April 20, 2011 to determine who tablet users are, how they use tablets, and how they feel about content and advertising on the devices.
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With an upcoming July 1 launch of its WebOS 3.0 powered TouchPad, HP posted 9 new videos to their YouTube channel over the weekend touting key features and differentiators from that other tablet you might have heard about.
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Next Tuesday in New York the Business Development Institute is hosting the Mobile Financial Services Communications Leadership Forum. Product and technology leaders from financial services institutions including Citi and Deutsche Bank AG will talk about how the industry is moving beyond the concept of financial transactions on mobile devices and into a world where customers can be interacted with and even acquired via social media and other digital channels. They’ll also talk about what it takes to mobilize a large global firm that likely uses legacy technologies on the back end to leapfrog into new waters on the front-end.
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There’s an interesting post over at Fast Company Design about the influx of new tablets coming to market over the past few years. As technology has improved, tablets have become more powerful which has helped them increase not only in utility but in popularity. The key question that author Ryan Coulter posits is how the addition of tablets into a user’s current arsenal of smartphone and laptop evolves the role of all three.
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Alaska Airlines announced last week that all of the carrier’s pilots will be receiving iPads loaded with flight manuals by mid-June. Alaska Airlines is the first major domestic airline to use the iPad this way, replacing up to 25 pounds of paper flight manuals that pilots must have on hand at all times during active duty. The iPad weighs just 1.5 pounds.
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Friskies finds a powerful and unexpected way to use the iPad by creating games not for their direct customer (people) but for their ultimate end user, cats.
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I attended OMMA Global this week, one of the many conferences happening up in NY for Advertising Week. I was able to capture some nuggets of information that made the two days worthwhile. You can find out what other people thought through the twitter stream.
I’ve been in the interactive space for 16 years (wow that makes me feel old!). What really struck me over the course of the two days is how much more there is to know and how much more specialization there is at this juncture. It’s not just about content for the web – it’s about optimizing content across PC, Mac, Mobile, HD screens at conferences, etc. It’s not just about Social Media – it’s about social networks, blogs, micro-blogging, crowdsourcing, bookmarking, video, etc. It’s not just about mobile – it’s about iPhone, iPad (and iPad wanna-be’s), Android, Blackberry, Windows. You get the idea – digital has become a much more layered and complicated industry – and what’s amazing is the short amount of time that all of these new areas of expertise have developed.
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