From a digital marketing perspective, the landscape continues to evolve. These are some of my picks for issues that I’ll be watching this year. What will you follow in 2010?
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By Lisa Kagel, on December 27th, 2009
Tags: advertising, cloud, content development, mobile, Pharma, Social Media, trends | Category: Content, Pharma, advertising, marketing, mobile, social media
| 3 comments By Lisa Kagel, on September 4th, 2009
Social media is getting a lot of press these days. In the healthcare marketing world, it has become fairly standard knowledge that patients and caregivers use a variety of social media resources for support, education and treatment decisions. A 2008 study released by the California Healthcare Foundation reported that 1 in 3 Americans used some form of social media online for health. Tags: Pharma, physician marketing, physician social networking, Social Media | Category: Healthcare Professionals, Pharma, social media
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