Friday Roundup: News and articles from around the web.
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I saw the following data from research2guidance about the growth of smartphone applications posted on TechCrunch. I thought it was worth posting.
Read More »Sep 042009
Social media is getting a lot of press these days. In the healthcare marketing world, it has become fairly standard knowledge that patients and caregivers use a variety of social media resources for support, education and treatment decisions. A 2008 study released by the California Healthcare Foundation reported that 1 in 3 Americans used some form of social media online for health.
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The Food and Drug Administration recently sent letters to 14 pharmaceutical companies regarding their online advertisements—specifically relating to paid search campaigns. The regulatory agency found the ads misleading because they did not contain information about the potential risks of the advertised products.
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