Spheres of Influence » advertising

Friday Roundup: News and Articles From Around the Web

Pamela — Fri, 24 Jun 2011 18:55:01 +0000

Friday Roundup: News and articles from around the web.

OMMA Global 2010…Some Takeaways

Lisa Kagel — Wed, 29 Sep 2010 16:52:50 +0000

I attended OMMA Global this week, one of the many conferences happening up in NY for Advertising Week. I was able to capture some nuggets of information that made the two days worthwhile. You can find out what other people thought through the twitter stream.

I've been in the interactive space for 16 years (wow that makes me feel old!). What really struck me over the course of the two days is how much more there is to know and how much more specialization there is at this juncture. It's not just about content for the web - it's about optimizing content across PC, Mac, Mobile, HD screens at conferences, etc. It's not just about Social Media - it's about social networks, blogs, micro-blogging, crowdsourcing, bookmarking, video, etc. It's not just about mobile - it's about iPhone, iPad (and iPad wanna-be's), Android, Blackberry, Windows. You get the idea - digital has become a much more layered and complicated industry - and what's amazing is the short amount of time that all of these new areas of expertise have developed.

Digital Trends to Watch in 2010

Lisa Kagel — Sun, 27 Dec 2009 16:50:50 +0000

From a digital marketing perspective, the landscape continues to evolve. These are some of my picks for issues that I’ll be watching this year. What will you follow in 2010?

Designing With Type

Michelle Canning — Tue, 20 Oct 2009 20:34:08 +0000

Most often in design, typography is considered a necessity, but is typically overlooked as a design element. It is sometimes made as small as possible just to try to get it out of the way to allow for "real design". Most people overlook how interesting and creative typography can get across the message/concept even further, as well as create beautiful design patterns and visual interest. I personally find myself drawn to designs with a lot of type because it allows me to not only focus on the words and message, but also forces me to see the beauty and creativity that went into the design. Well thought out typography can speak volumes and have such an emotional impact on the viewer, which is why I wanted to focus on that this week. Here is a collection of typographic posters that are innovative and beautifully designed.

Size May Not Matter…Think Creative!

Lisa Kagel — Fri, 21 Aug 2009 19:32:30 +0000

This week, Ad Age published an article Why Large Online Ad Formats Aren't Industry's Silver Bullet, which discussed the results of a recent Dynamic Logic Study. One of the key findings from the study concluded that effective ads begin with strong creative. In fact, the study demonstrated that an ad with good placement and shape can be completely undermined by poor execution.

Making Marketing Lemonade Out of Economic Lemons

Adriane Vail — Tue, 18 Aug 2009 14:09:36 +0000

“The economy” seems to be all we hear about anymore—and the constant repetition of bad news doesn’t just make people panic, it makes companies panic too. They begin looking for ways to cut back, and typically one of the first cuts they tend to make is to the marketing budget. And so begins a vicious cycle: the marketing budget gets cut so sales drop, as sales drop the marketing budget gets cut even further, and I think you can see where this can lead.