From a digital marketing perspective, the landscape continues to evolve. These are some of my picks for issues that I’ll be watching this year. What will you follow in 2010?
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Most often in design, typography is considered a necessity, but is typically overlooked as a design element. It is sometimes made as small as possible just to try to get it out of the way to allow for “real design”. Most people overlook how interesting and creative typography can get across the message/concept even further, as well as create beautiful design patterns and visual interest. I personally find myself drawn to designs with a lot of type because it allows me to not only focus on the words and message, but also forces me to see the beauty and creativity that went into the design. Well thought out typography can speak volumes and have such an emotional impact on the viewer, which is why I wanted to focus on that this week. Here is a collection of typographic posters that are innovative and beautifully designed. This week, Ad Age published an article Why Large Online Ad Formats Aren’t Industry’s Silver Bullet, which discussed the results of a recent Dynamic Logic Study. One of the key findings from the study concluded that effective ads begin with strong creative. In fact, the study demonstrated that an ad with good placement and shape can be completely undermined by poor execution. “The economy” seems to be all we hear about anymore—and the constant repetition of bad news doesn’t just make people panic, it makes companies panic too. They begin looking for ways to cut back, and typically one of the first cuts they tend to make is to the marketing budget. And so begins a vicious cycle: the marketing budget gets cut so sales drop, as sales drop the marketing budget gets cut even further, and I think you can see where this can lead. |
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