There’s an interesting post over at Fast Company Design about the influx of new tablets coming to market over the past few years. As technology has improved, tablets have become more powerful which has helped them increase not only in utility but in popularity. The key question that author Ryan Coulter posits is how the addition of tablets into a user’s current arsenal of smartphone and laptop evolves the role of all three.
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Alaska Airlines announced last week that all of the carrier’s pilots will be receiving iPads loaded with flight manuals by mid-June. Alaska Airlines is the first major domestic airline to use the iPad this way, replacing up to 25 pounds of paper flight manuals that pilots must have on hand at all times during active duty. The iPad weighs just 1.5 pounds.
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As we head into the holiday weekend, the folks over at NetBase have put up a graphic that shows a 12-month trend in social media sentiment for 5 major grocery retailers – Safeway, Costco, Walmart, Kroger, and Whole Foods. The data feeding the graphic comes by way of their Brand Passion Index, which analyzes consumer passion for vertically-based brands. I don’t find the results very surprising.
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Keep it simple, stupid. Yes, it’s a slightly snarky acronym but it’s also exactly the right mantra to have in mind when thinking about creating mobile content for your customers. Whether your content will be B2B or B2C, the people who are interacting with it expect it to be easy to understand and interact with. Herewith, a few guiding principles to help you KISS your app.
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It was announced this week that Tesco, the world’s third largest retail chain, has paid $60 million to acquire BzzAgent, a Boston based startup. BzzAgent has amassed a database of nearly 1 million people to try new products and “buzz” about them to others in their on- and offline personal networks.
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Friskies finds a powerful and unexpected way to use the iPad by creating games not for their direct customer (people) but for their ultimate end user, cats.
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