Every designer should understand, and have the ability to create an effective logo design. In general, design is about coming up with a concept and then following a few simple guidelines in order to execute it in an attractive way. Fairly often, I hear designers say, “I’m not a logo designer” or “Logo’s aren’t my strength” but I disagree with these statements. Just like everything else we design, it’s always about the concept behind it.
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Most often in design, typography is considered a necessity, but is typically overlooked as a design element. It is sometimes made as small as possible just to try to get it out of the way to allow for “real design”. Most people overlook how interesting and creative typography can get across the message/concept even further, as well as create beautiful design patterns and visual interest. I personally find myself drawn to designs with a lot of type because it allows me to not only focus on the words and message, but also forces me to see the beauty and creativity that went into the design. Well thought out typography can speak volumes and have such an emotional impact on the viewer, which is why I wanted to focus on that this week. Here is a collection of typographic posters that are innovative and beautifully designed. |
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