Lisa Kagel

Lisa Kagel, VP Strategy and Planning As Vice President of Strategy and Planning for Influence Interactive, Lisa is responsible for providing strategic direction to the agency client portfolio and building client relationships. Through her 15 years of interactive experience, she has developed marketing strategies for new product launches as well as established brands in all stages of their lifecycles including MTV, M&M Mars, Schering-Plough, Merck, Tribune Media, HarperCollins Publishers, Unified Grocers, Wyeth Consumer Products and Auto-by-Tel.com. Prior to joining Influence Interactive, Lisa was a senior client and strategy leader with G2 Interactive, part of the Grey Global Group, a WPP company. Previous experience includes Senior Manager of Strategic Alliance Programs for Excite@Home where she had responsibility for managing sales and marketing relationships with partners such as MTV and Tribune Media, and Subsidiary Rights Manager for HarperCollins Publishers. Lisa has a Bachelor of Arts in Professional Writing with a Minor in Music from Carnegie Mellon University where she graduated with honors, and an M.B.A. in Strategy and Marketing from Washington University in St. Louis. When she's not thinking about digital marketing, she also likes to spend time cooking, traveling, reading, going to movies, hiking and skiing.

MANAGING ALL THAT INFORMATION IN THE UNIVERSE…

Posted by Lisa Kagel on December 29, 2010 No Responses »
Dec 292010
MANAGING ALL THAT INFORMATION IN THE UNIVERSE…

For me, one of the best parts of the web is also one of the most overwhelming aspects of it: how to manage and track all of the information I find. Although I haven’t found an application that extends a 24 hour day into 48 hours – which would go a long way in helping me keep up with everything I want and need to know – I can tell you about some tools that get me 50% of the way there.

Google Reader

What it is: A web based aggregator that pulls together content from all kinds of sites that you can subscribe to and collects them in one customized web page.

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Filed under: Content, marketing, social media Tagged with: , ,

OMMA Global 2010…Some Takeaways

Posted by Lisa Kagel on September 29, 2010 No Responses »
Sep 292010
OMMA Global 2010...Some Takeaways

I attended OMMA Global this week, one of the many conferences happening up in NY for Advertising Week. I was able to capture some nuggets of information that made the two days worthwhile. You can find out what other people thought through the twitter stream.

I’ve been in the interactive space for 16 years (wow that makes me feel old!). What really struck me over the course of the two days is how much more there is to know and how much more specialization there is at this juncture. It’s not just about content for the web – it’s about optimizing content across PC, Mac, Mobile, HD screens at conferences, etc. It’s not just about Social Media – it’s about social networks, blogs, micro-blogging, crowdsourcing, bookmarking, video, etc. It’s not just about mobile – it’s about iPhone, iPad (and iPad wanna-be’s), Android, Blackberry, Windows. You get the idea – digital has become a much more layered and complicated industry – and what’s amazing is the short amount of time that all of these new areas of expertise have developed.

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Filed under: advertising, Content, marketing, mobile, social media

What We’re Reading This Week

Posted by Lisa Kagel on August 31, 2010 2 Responses »
Aug 312010

In between coding and designing and meeting and strategizing, our team tries to keep up with the latest and greatest. Here’s a synopsis of what we’ve been following that we thought we would share.

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Filed under: design, marketing, mobile, social media, user research, website development

Mobile Apps Are Great Marketing & Revenue Opportunity

Posted by Lisa Kagel on March 5, 2010 1 Response »
Mar 052010
Mobile Apps Are Great Marketing & Revenue Opportunity

I saw the following data from research2guidance about the growth of smartphone applications posted on TechCrunch. I thought it was worth posting.

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Filed under: Healthcare Professionals, marketing, mobile, Pharma Tagged with: , , , ,

Digital Trends to Watch in 2010

Posted by Lisa Kagel on December 27, 2009 2 Responses »
Dec 272009

From a digital marketing perspective, the landscape continues to evolve. These are some of my picks for issues that I’ll be watching this year. What will you follow in 2010?

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Filed under: advertising, Content, marketing, mobile, Pharma, social media Tagged with: , , , , , ,

Physicians and Social Media

Posted by Lisa Kagel on September 4, 2009 No Responses »
Sep 042009
Physicians and Social Media

Social media is getting a lot of press these days. In the healthcare marketing world, it has become fairly standard knowledge that patients and caregivers use a variety of social media resources for support, education and treatment decisions. A 2008 study released by the California Healthcare Foundation reported that 1 in 3 Americans used some form of social media online for health.

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Filed under: Healthcare Professionals, Pharma, social media Tagged with: , , ,

Size May Not Matter…Think Creative!

Posted by Lisa Kagel on August 21, 2009 No Responses »
Aug 212009
Size May Not Matter...Think Creative!

This week, Ad Age published an article Why Large Online Ad Formats Aren’t Industry’s Silver Bullet, which discussed the results of a recent Dynamic Logic Study. One of the key findings from the study concluded that effective ads begin with strong creative. In fact, the study demonstrated that an ad with good placement and shape can be completely undermined by poor execution.

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Filed under: advertising, marketing Tagged with: , , ,

B2B marketing & User Research…make sure they will use it!

Posted by Lisa Kagel on August 7, 2009 4 Responses »
Aug 072009
B2B marketing & User Research...make sure they will use it!

In a previous post, Digital 101 for B2B Marketers, I talked about how to get started in digital B2B marketing. The basics of marketing is understanding your customer and how you can deliver your key message in a way that will get their attention. This is even more true of digital communications, because the customer can decide to abandon the activity before they receive any message, if it isn’t tailored to their goals and behavior. So this leads us to our next best practice which is conducting user research.

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Filed under: B2B marketing, user research Tagged with: , , ,

FDA cracks down on Pharma search ads

Posted by Lisa Kagel on July 2, 2009 No Responses »
Jul 022009
FDA cracks down on Pharma search ads

The Food and Drug Administration recently sent letters to 14 pharmaceutical companies regarding their online advertisements—specifically relating to paid search campaigns. The regulatory agency found the ads misleading because they did not contain information about the potential risks of the advertised products.

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Filed under: marketing, Pharma, search Tagged with: ,

Digital 101 for B2B Marketers

Posted by Lisa Kagel on June 15, 2009 No Responses »
Jun 152009
Digital 101 for B2B Marketers

Business to business marketers are realizing that they need to include digital as part of their marketing mix but they feel overwhelmed by the prospect of how to start. They are right – marketing has changed.

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Filed under: B2B marketing Tagged with: ,
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