As Vice President of Strategy and Planning for Influence Interactive, Lisa is responsible for providing strategic direction to the agency client portfolio and building client relationships. Through her 15 years of interactive experience, she has developed marketing strategies for new product launches as well as established brands in all stages of their lifecycles including MTV, M&M Mars, Schering-Plough, Merck, Tribune Media, HarperCollins Publishers, Unified Grocers, Wyeth Consumer Products and Auto-by-Tel.com.
Prior to joining Influence Interactive, Lisa was a senior client and strategy leader with G2 Interactive, part of the Grey Global Group, a WPP company. Previous experience includes Senior Manager of Strategic Alliance Programs for Excite@Home where she had responsibility for managing sales and marketing relationships with partners such as MTV and Tribune Media, and Subsidiary Rights Manager for HarperCollins Publishers.
Lisa has a Bachelor of Arts in Professional Writing with a Minor in Music from Carnegie Mellon University where she graduated with honors, and an M.B.A. in Strategy and Marketing from Washington University in St. Louis.
When she's not thinking about digital marketing, she also likes to spend time cooking, traveling, reading, going to movies, hiking and skiing.
