There’s a great piece over on Adage this morning about a recent situation involving Discovery Channel’s purchase of the Promoted Trend – the sponsored slot that appears at the top of the trending topics list on Twitter – for Shark Week. Those who use Twitter regularly know that the list of organically occurring trends is wildly unpredictable and can range from the benign (#bieberfever) to the not-so.
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The folks over at Econsultancy have released the Internet Marketing Strategy Briefing, a free report covering online trends in digital marketing. Yesterday they posted an excerpt about measuring social media. While much has been written about this topic what I liked about the Econsultancy piece is that it’s balanced, doesn’t place undue emphasis on any one “metric” and seems to provide a richer understanding of how a variety of data sources should be considered in measuring the value of social media practices.
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