Mobile Apps Are Great Marketing & Revenue Opportunity

I saw the following data from research2guidance about the growth of smartphone applications posted on TechCrunch. I thought it was worth posting.

According to TechCrunch, the research suggests that the worldwide application market “will grow from $1.94 billion in 2009 to $15.65 billion by 2013. The big surge in applications will be driven by a fast-growing number of smartphone users, which the research company estimates will increase from about 100 million last year to nearly 1 billion by 2013. There’s a ton of opportunity for corporations to tap into this vast audience with mobile apps, research2guidance adds, because according to its research only 10% of Fortune 2000 companies are targeting their customers with a smartphone application to date. Still according to the agency’s findings, the vast majority of them have published applications to give access to their core products or for promotional purposes (91%). Only a minor share (9%) use applications as a stand-alone product.”

I couldn’t agree more.  We are currently  developing an iPhone application for one of our healthcare clients.  We are very excited about it because we believe its going to be a great way for our client to add value for their customers – physicians, while also serving as a powerful marketing vehicle.  The application will serve as a brand reminder for physicians already using the product.  But I believe the application can also serve as a potential sales vehicle.  By offering physicians another convenient way to use our client’s product,  we may drive trial.   And what better association can a brand or company have, than having a quality product that makes a customer’s life easier.