It would be easy to dive right in and begin talking about how to write for the web—things like keep copy concise and scannable, use bulletpoints, and other pieces of “conventional” wisdom that many of us have heard before. But first, shouldn’t we understand how users read on the web? According to Jakob Nielsen: “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
Read More »
Social media is getting a lot of press these days. In the healthcare marketing world, it has become fairly standard knowledge that patients and caregivers use a variety of social media resources for support, education and treatment decisions. A 2008 study released by the California Healthcare Foundation reported that 1 in 3 Americans used some form of social media online for health.
Read More »
| © 2011 Spheres of Influence |