Never heard of it? Thought it was something from the future? Think again. 3DTV is here.
3DTV allows content to be rendered and displayed on special high definition TV screens in a life-like 3D manner, without the aid of any special glasses.
Snickers recently launched the first 3DTV ad on a storefront at 750 7th Avenue at 50th Street in New York. The 42-inch screen displays the logo and catchphrase in 3D, giving the impression that the ad is jumping off the wall at passers-by.
Snickers 3D TV Promotion
Beyond storefront ads and in-store point of sale displays, professional events present ideal applications for this emerging method of delivering rich content. Trade show and conference engagement is critical for marketing – both are a major component of the healthcare and B2B marketing mix. In a recent report by Forrester Research, tradeshows and conferences were among the top 3 tactics relied on by marketers (74%).
A recent MIT Study found people were twice as likely to remember concepts and messages when viewed in 3D. A University of Indiana study also showed that conveying information in 3D allows messages to be communicated and understood faster than traditional 2D.
Marketers are desperate to find new and effective ways to boost booth traffic, lengthen engagement time, generate buzz, and keep their brand and message in the visitors’ minds long after the show is over. In a nutshell, 3DTV:
- Engages and captures attention
- Provides a unique, immersive, and interactive experience
- Increases engagement time
- Differentiates from the competition
The applications are endless…from branded signage and method of action videos to product demonstrations and sales presentations. If you’re looking to make an impact at a professional event, 3DTV can be a highly effective tactic.
