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Making an impact – 3DTV is here

Never heard of it? Thought it was something from the future? Think again. 3DTV is here.

3DTV allows content to be rendered and displayed on special high definition TV screens in a life-like 3D manner, without the aid of any special glasses.

Snickers recently launched the first 3DTV ad on a storefront at 750 7th Avenue at 50th Street in New York. The 42-inch screen displays the logo and catchphrase in 3D, giving the impression that the ad is jumping off the wall at passers-by.

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FDA cracks down on Pharma search ads

The Food and Drug Administration recently sent letters to 14 pharmaceutical companies regarding their online advertisements—specifically relating to paid search campaigns. The regulatory agency found the ads misleading because they did not contain information about the potential risks of the advertised products.

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